THE LAZY CAT

Brief

This was an in-depth concept project creating a company and strategically marketing it as a new business to people in Victoria. I created “The Lazy Cat”, an up-and-coming cat cafe with a welcoming and fun vibe.

The marketing strategy for Lazy Cat centres around it’s grand opening, with a detailed plan of action leading up to and following the big event. The strategy includes budgeting for various advertising media, event costs and planning, as well as a social media marketing and promotional aspects of the campaign. The full RFP is available upon request.

Supplemental brand pieces include a logo, brand colours, website design, business cards, window decal and cup stamps.