MAC STUDIO
2022 - Corporate ID & Layout Design
Brief
A concept project creating a fresh corporate ID for Apple’s newest sector of their brand, the Mac Studio line, with a brochure layout, promotional posters and web design.
The goal was to design with the target in mind - fellow creatives who would be using this new tech for work, side projects, etc - and appeal to their artistic nature. This angle sends the Mac Studio line in a different direction from Apple’s previously minimalistic approach, showcasing the range that a company like apple could have.
My concept for the brochure, landing page and in-store posters was to create a collage-like layout with duotone coloured images, fun wavy graphics and bold typography featuring various tools used by the creatives that may purchase the studio line, emphasizing its versatility and compatibility and therefore appealing to people in multiple lines of work.
