SOFIA’S SAUERKRAUT

Brief

This was a label design project for local business “Sofia’s Sauerkraut”. Sofia wanted the labels to reflect her ideals of locally sourced and organic fermented foods, while also being unique and striking on a shelf. To convey this, I went with a modern-retro feel for fonts and layout, using an earth-toned palette with her supplied illustration to drive home that local, farm fresh feel.

I designed long wrap-around labels for her 250ml size and round sticker labels for her 125ml size.